DEFINE YOUR INDIVIDUALITY.
The goal is to find a feature or benefit that distinguishes your brand from competitors in the same category and that is valued by consumers.
TELL YOUR UNIQUE STORY.
What is the motivation behind your brand? What motivates you to innovate or enhance your products or services to create a dynamic experience for your target audience?
FIND YOUR BEST AUDIENCE.
Identify people that your brand, products or services offer solutions or benefits to a area in their lives. They will become your brand ambassadors.