What Success Looks Like
Effective marketing is a science, not intuition. Tracking numbers, analyzing data, and measuring results are the foundation for successful campaigns — and no matter where you are in your business, these 15 advanced marketing metrics will help you pinpoint the proper strategy for success.
What are marketing metrics?
Marketing metrics are what marketers use to monitor and track the success of their campaigns. The metrics themselves vary from platform to platform. For example, as Facebook marketers, we may be tracking impressions, likes and shares; a Google AdWords advertiser may be using impressions, click-through rate, conversion rate and click-to-open rate. Both social media ads and search engine advertising affect different metrics that can be used to determine how successful a campaign was at driving traffic through paid channels.
Do internet marketing metrics differ from traditional ones?
Tracking your digital marketing performance with analytics is easy thanks to tools like Wrike. It's important to take advantage of the information you have available, because the more you know about your customers' actions and behaviors, the more effectively you can reach them in the future.
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