Analytics

Our Process

What Success Looks Like

Effective marketing is a science, not intuition. Tracking numbers, analyzing data, and measuring results are the foundation for successful campaigns — and no matter where you are in your business, these 15 advanced marketing metrics will help you pinpoint the proper strategy for success.

What are marketing metrics?

Marketing metrics are what marketers use to monitor and track the success of their campaigns. The metrics themselves vary from platform to platform. For example, as Facebook marketers, we may be tracking impressions, likes and shares; a Google AdWords advertiser may be using impressions, click-through rate, conversion rate and click-to-open rate. Both social media ads and search engine advertising affect different metrics that can be used to determine how successful a campaign was at driving traffic through paid channels.

Do internet marketing metrics differ from traditional ones?

Tracking your digital marketing performance with analytics is easy thanks to tools like Wrike. It's important to take advantage of the information you have available, because the more you know about your customers' actions and behaviors, the more effectively you can reach them in the future.

6 Marketing Metrics Your CEO Cares About Most

SALES REVENUE

By tracking your marketing activity against sales, you can weed out underperforming campaigns. This will help you to focus on the most effective channels and ongoing marketing tactics to drive revenue and leads.

SALES GROWTH

Strategic marketing planning provides a return on the investment. This can be measured by multiplying the amount spent on marketing by the change in sales growth, or momentum, over time.

LEADS

Managing a sales funnel is one of the most important parts of running a successful performance marketing operation. Keeping the top of your sales funnel well-stocked with qualified leads helps you develop a loyal customer base.

COST PER LEAD (CPL)

This is how much you’re paying to attract and retain new customers. Use it as a rough benchmark that you can check against the cost of repeat purchases, average revenue per customer, or lifetime customer value.

RETURN ON MARKETING INVESTMENT (ROMI)

Advertising is critical to your marketing strategy. However, without tracking the activities leading up to a sale, it's difficult to quantify. We create a digital sales funnel to track each step of the purchasing journey, including time spent on your website.

RETURN ON AD SPEND (ROAS)

Digital sales funnels enable you to track the steps of the purchasing journey. They quantify results, showing what worked, what didn’t work, and why.

Marketing Funnel

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Conversion Rates

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Lead Management

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Strategy

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Get In touch

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Email contact@company.com